Last edited by Meztile
Saturday, July 18, 2020 | History

2 edition of application of information technology in the marketing functions of financial services. found in the catalog.

application of information technology in the marketing functions of financial services.

S. H. Chu

application of information technology in the marketing functions of financial services.

by S. H. Chu

  • 382 Want to read
  • 4 Currently reading

Published .
Written in English


Edition Notes

Thesis (M.B.A.) - Sheffield University Management School, 1992.

ID Numbers
Open LibraryOL13973933M

Management information system is an acronym of three words, viz., Management, information, order to fully understand the term MIS, let us try to understand these three words. Management: Management is the art of getting things done through and with the people in formally organised groups. Managerial function: Planning Organising. Below I have listed a few detailed points on the importance and functions of information technology. Importance of information technology to users and organizations: IT helps in re-engineering of work practices: re-engineering is the reshaping of business process to eliminate obstacles that prevent an organization from providing better services.

One-click access for authorized users of Harvard's financial, HR, and reporting systems. Major Financial Trends Impacting Banking. According to research from Atos, the four most transformational challenges and opportunities for the future of banking through the next 5 years include. Response to customer as the most important trend in each of the last 4 years in research done by the Digital Banking Report, financial institutions need to shift from physical.

Many financial institutions are using advanced technologies in the front office while their back offices lag far behind. The introduction of smart processing technology can balance this dynamic and offer various applications such as improving sales force effectiveness, developing new products, improving risk mitigation, and enhancing corporate functions.   Purchasing and Financial Management of Information Technology aims to significantly reduce the amount of money wasted on IT by providing readers with a comprehensive guide to all aspects of planning, managing and controlling IT purchasing and s: 5.


Share this book
You might also like
Memoir of the life and character of the Right Hon. Edmund Burke

Memoir of the life and character of the Right Hon. Edmund Burke

Infant schools

Infant schools

Gas distribution engineering

Gas distribution engineering

Personnel management

Personnel management

God & Rosanne

God & Rosanne

Extract from The battles of the 19th Ohio.

Extract from The battles of the 19th Ohio.

Lloyds Bank economic profile of Britain.

Lloyds Bank economic profile of Britain.

tiger in the tiger pit

tiger in the tiger pit

After the Soviet Union

After the Soviet Union

Guide to books on AIDS

Guide to books on AIDS

The fir engraver beetle

The fir engraver beetle

To Provide for the Incorporation of Certain Companies Engaged in Foreign Trade

To Provide for the Incorporation of Certain Companies Engaged in Foreign Trade

The ghosts of Tupelo Landing

The ghosts of Tupelo Landing

Amer Lit a Brief Hist

Amer Lit a Brief Hist

Family care homes for the mentally ill.

Family care homes for the mentally ill.

Handbook on dwarfed potted trees

Handbook on dwarfed potted trees

Application of information technology in the marketing functions of financial services by S. H. Chu Download PDF EPUB FB2

Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services.

Exchange of financial data and information between various functions is easier with the use of Information Technology. Sales and marketing functions need support from finance department. They need actionable financial data to make key decisions.

Important sales and marketing decisions are based upon financial information and data. The impact of information technology on financial services also allows customers to be able to easily complete online transactions, which creates a better convince in finance, allowing for the development of information technology and initially create a more fast and efficient service.

Financial services is the fastest growing with a significant potential of growth in emerging countries. The book is a comprehensive guide for students of financial : Dhananjay Bapat. The finance department in a corporation is in charge of taking accounting data and creating reports that the managers within the company -- all the way up to the CEO -- need for decision making purposes.

Information technology or IT refers to the software tools and computer systems the company uses to automate these. An industry that has seen huge innovations in recent years is the use of technology within the financial world. The new buzzword ‘FinTech’ is becoming common place in the sector and with an ever-evolving corporate and consumer focus, the need to keep up with advancements is seeing more choice and an improved user-experience across the board.

Role Of technology In Services marketing pdf – Role of technology in services marketing pdf Sample ation technology affects marketing in many ways. Quick service with low hassle and, important to Sears, little clerical labor.

Running the business, but of equal and often greater importance. structure, markets for financial services, and relationships between the industry and the legal/regulatory environment are explored. For the purposes of this report, the financial service industry has been divided into three segments: 1) retail financial services, 2) the securities industry, and 3) wholesale financial services.

Introduction In an organizational setting, the main application of information is in making sound decisions and finding the best remedies to a problem. These practices are closely related, and form foundations of all successful companies (Oz, p.8). In order to achieve this, most organizations have embraced different information systems.

According to Information Technology Association of America, information technology is defined as “the study, design, development, application, implementation, support or management of computer-based information systems.” Information technology has served as a big change agent in different aspect of business and society.

Financial Services Athens University of Economics and Business Paulina Papastathopoulou, Ph.D. Lecturer in Marketing Department of Marketing and Communications 2 A definition of financial services Financial services can be defined as activities, benefits and satisfactions, connected with the sale of money, that offer to users and customers.

Information technology has many uses in finance. From trading financial instruments to keeping records of personal budgets to reporting the earnings of a business, computer technology is used by financial companies daily.

Information technology allows the rapid calculation of financial statistics, as well as electronic transfers of money.

The use of information technology dramatically increases the benefits of companies in their attempts to gain the fundamental competitive advantage, also, information technology, which supports marketing function has become the most important because the most of the other information technology applications which highlight through.

the financial services industry, with a particular focus on the IT department. PwC Financial Services Technology and Beyond 5 6 Source: PwC’s 19th Annual 19th Annual Global CEO Survey, Jan You are a bank executive.

Imagine that you are competing against a truly global, multi-service, low-cost, digital bank: customers accessing. All these pieces of market information are crucial in setting up the marketing information system composed of people, equipment and procedures to gather, sort, analyses and distribute timely.

ic Features of Financial Services Marketing It has been suggested that there are two characteristics, which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows. Fiduciary Responsibility.

The cumulative function of marketing is to communicate, deliver and create value to the consumer. In addition, companies must take into consideration their employees, stakeholders and society.

Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data,[1] often in the context of a business or other enterprise.[2] The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones.

Information Technology has played an important role in the hospitality and tourism industry over the last decade. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. Both customers and businesses can benefit from improved communication, reservations, and guest service systems.

Application of Management Information System in Marketing Management Figure: Model of Marketing Management Information System Database- The data used by the output subsystems come from the database.

Some of the data in the database is unique to the marketing functions, but much is shared with other functional Ares. Role of it in finance 1. Contents No Topic Page No. 1 Introduction to Information Technology 1 2 Information Technology Supplements Business Environment 2 3 Banking Sector 5 4 Insurance Sector 8 5 Stock Exchange 9 6 Corporate Sector 13 7 Use of Internet & Social Media in Financial Sector 15 8 Adapting to the New Regulatory Environment 16 9 The Positive Effects of Information Technology .ic Features of Financial Services Marketing.

It has been suggested that there are two characteristics, which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows.

Fiduciary Responsibility/5(1).Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry.